About Us

The Dead On shooting Range company was formed and built the shooting range to promote firearms training and safety. Our mission is to promote the safe use of firearms, to provide a place to practice, and to give our customers the opportunity  try a variety of firearms before making the decision of what to purchase.

We provide 10 shooting lanes for use, firearm rentals, firearms & ammunition for sale, and safety and training classes with certified instructors.

Our Story

I met my wonderful husband in March 2011. We were married on July 1, 2011. Chad was an Operator/49er at the time in Duluth, MN. I was working as a Secretary in Hibbing, MN.

Chad and I started Advanced Services, Inc in August 2011. It started out as a side business of snow removal. We both pitched in on the hard work with the snow removal when we could. In December 2011 I parted from my job in Hibbing. We moved into Chad’s house in Cloquet.

Ever since I met Chad all he could talk about was building an indoor shooting range in northern Minnesota. He kept saying this is something the area needs and wants. We knew we had to come up with a good business plan. We knew no bank would even consider loaning us over 1 million dollars unless we had a lot of skin in the game.

Chad and I came up with a plan. We stuck to it the best we could. We started a portable restroom business in March 2014 (Advanced Services, Inc). We knew we had to be different from all the other portable restroom companies in Northern, MN. We hire and train our employees right from the Twin Ports/Iron Range area. We travel out of state. We follow the oil and gas industry. We have had jobs in MN, WI, TX, ND, IA and currently in OH and WVA. We provide our local economy with jobs and our travelers send their pay home to their families and it is spent in our local economy again.

In Minnesota we are a community driven business. We provide the City of Duluth and the City of Grand Rapids with their restroom facilities. Locally we provide restroom facilities for big Contractors like Kraus Anderson Constructors, Northern Clearing, Minnesota Power, PCL Construction, to name a few for their long-term projects.

You see Chad has been in the oil and gas and construction industry for a long time. I had worked for a previous portable toilet company for 11 years.   We both know a lot of people and potential customers. We both have great customer service. We have clean portable restrooms. We hired Laura’s Father Duane Carpenter to manage operations for ASI. Duane has been in the portable restroom business since the early 70’s. You see he was also part of the plan and is still a huge asset to us and our company.

Every year since than ASI has grown. It had grown enough in 2016 that it allowed Chad & I to be able to personally guarantee the backing of a 2.2million dollar investment. Dead On Inc and Dead On Arms Inc (AKA indoor shooting range) was born.

Chad had been working on a business plan with Curt Walczak down at the U of M business for economic development since 2013. Curt has been proven to be a valuable asset to Chad and Laura. He has also become a friend. Curt also helped us get in touch with GAP lenders. ARDC and the Northland Foundation. This couldn’t have been possible without their help and support as well. We ended up going to our home town bank Frandsen and Trust out of Cloquet, MN not once but twice. The second time we approached Mike Gay with more skin in the game and the 2 GAP lenders. If it wasn’t for the success of ASI this would still all be a dream.

Construction started in April 2017 and the doors were open for business on black Friday November 24, 2017. I remember Chad asking me “Hunny are you sure you want to do this? This is a huge gamble for us.” I told my husband we are only half way done with our business plan. The toilet business was just Phase 1, the shooting range is Phase 2.   Come hell or high water I do not care what it takes we are going to get this done. This is your dream which has now become my dream.

Dead On Shooting Range along with ASI has been a test for us, our family, our friends, our employees. Being Entrepreneurs is a tough gig. Blood, sweat and tears every day. Always do something for your business everyday no matter how big or small. Stick to your plan. It’s okay to veer but keep a steady track. Don’t let anyone or anything stand in your way. Never ever give up. Once you have built it up next step is maintaining it. Always be a part of what you have made from all of those sleepless nights.

“Everything happens for a reason.” (Laura always says)

“Come and take em.” (Chad always says)

“My Dear husband, I love you and our family with all of my heart. We are meant to be together. Everything happens for a reason. God had brought us together and therefore we will never part. Thank you for being who you are. You have made me a better Wife and Mother. I cannot wait to see what tomorrow brings us!” Love, Laura

About Our Logo

Our logo is a nod to American History; each element has historical and military significance.

Thirteen stars: On 14 June 1777, the Continental Congress adopted the following resolution: “RESOLVED, that the flag of the 13 United States be thirteen stripes, alternate red and white: That the union be thirteen stars, white in a blue field, representing a new constellation.”

Roman Numeral III: During the American Revolution, the active forces in the field against the King’s tyranny never amounted to more than 3% of the colonists.

The Snake: The Gadsden flag is a historical American flag with a yellow field depicting a rattlesnake coiled and ready to strike. Positioned below the rattlesnake are the words “Don’t tread on me.”

Tabs, Dead on Arms and Dead on Inc.: In the US Army tabs are small cloth or leather arches displaying the words signifying a special skill.